Same for me, my new Civic company car arrives in 2 weeks. I had the choice of Audi, BMW, Lexus, Merc but they just don't fit my needs.
There are many things I like about the Civic which the others just don't have and most importantly I didn't want a dull car.
I'm not bothered about badge kudos, afterall I sold a Porsche 993 this year and bought a VX220 Turbo.
John