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Brodick is right to draw upper-case attention to the Honda UK Site's shameful tardiness.
But that's not all that's wrong with it.
The site is dull, clunking, unimaginative and totally lacking in any semblence of presence, style, excitement or elegance.
Yet this is a company who have publicly stated their intention to add youthfulness, style and excitement to their vaunted engineering values. And who have produced one of the world's most excitingly styled cars in the Civic (regardless of its other occasional shortcomings).
When Honda should be aimimg for a site every bit as stylish as, say, Mercedes Benz, Lexus or BMW, they provide exactly the kind of site you would have expected from British Leyland. Worthy but dull.
Looking at Honda's brilliant, innovative advertising, could you imagine it's the same company?
It's nothing to do with the retail price of the cars. In fact, the lower down the scale you are, the classier I think the site should be.
Sad.
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