Went to see Mission Impossible III last night and instead of the usual barrage of stupid adverts before the trailers/movie they showed this huge "making of the Civic advert", how they got the choir together, how they recorded sounds of everything on the Civic etc... was really good, it was on for at least 10 minutes I think, then at the end of it they show the final FULL version of the Civic advert which sounded fantastic in the cinema!
You could hear everyone at the end commenting on how much that advertising must have cost to nuke out all the other usual cinema adverts!!!
I just sat there with a big grin on my face knowing I had one of those lovely cars parked outside the cinema
