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In answer to the original question, if you're not getting anything from them, like perhaps some free accessories then I'd be telling them to remove the badge.
There was a firm called Cicely who were a big Mercedes dealer, and all their demonstrator vehicles had CICELY on the right hand side of the boot, but it was in the same font as the C200 or whatever, so it actually complimented the car and for years I thought that a CICELY Mercedes was a special model!!
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