Yup, according to what I was told (Honda) they only made a couple of hundred and they cost an arm and a leg to produce.
The original intention was going to be the Launch brochure for Jan 14th, but once costs were factored into it

each dealer was just sent a small package for thier own salesmen to "learn the car".
Mine was presented to me when I picked the car up (along with the usual monster size flower arrangement thing that my girlfriend adopted

) as a gift for being the first. It was the last unopened one they had.
Book02 in the pack is actually the standard brochure with a fancy cover fitted. Book01 is the real prize I guess with all the fabrics.