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One of the dealers i spoke to said they make £750 on a new car, and that he would show me the invoice!
While this may be true I do not think it takes into account the dealer incentives.
Still, judging by the sticker price for my old car, the dealer is looking to make £1695 before costs. I don't think they will get the advertised price, and there are other costs, which would put the profit around £1,000.
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