As a Ford owner now (ST-3), I feel I can comment from the other side of the fence.....
I think, for what it's worth, the regular new shape Mondeo's look a bit crap, BUT the top of the line, Titanium X with Sports pack looks absolutely stunning - and a good start for what the Mondeo ST should look like......
Oh, and having test driven one already, I can also confirm that the 'HMI' in the middle of the dash is awesome!!!!! - like this -
http://www.ford.co.uk/safari/allnewm...7_tech/-/-/-/-