Freebies Free Gifts when purchasing your Civic

[Shoulin]

Originally Posted by Mr JP

So what colour you got then black or brown?

And spec/extras please, oh and photos lol

I have the Black Type R GT standard apart from my flip key.

Pricing up a music install at the moment but the mrs wants a new car, so I'm sure she wont appreciate me pulling apart the honda when she wants to go car shopping.

Im in work at the mo, so I'll add some pics tomorrow, hopfully itl be sunny.

[Doubtingthomas]

Originally Posted by NH Dan

What questions would they be then?

I can assure you that either before or after pdi's, qc's, first reg fees, rfl, tanks of fuel, valets etc there aint £4k of proift in a new car - well certainly not a honda.

I'm sorry, I had to break off for our evening meal and I see that other forum members have intervened. However, back to your question:

(1) Please see the post by Strawberry No.157 dated 20th July on this thread.
You still have not answered the question. In addition I may add that First Registration Fees and "RFL" or VED (Vehicle Excise Duty), are specifically paid for by a new owner and are not paid for by a dealer, as you, I think, suggest. This will probably also apply to the tank full of fuel. Honda UK probably set a Recommended Retail Price which no doubt includes a PDI, so please, stop trying to pull the wool over our eyes. The majority of forum members have been around long enough to know differently.
(2) Please refer to my post No 904 dated 14th July, 2008, under the thread "handbrake self release(including recall letter)", which you have still not responded to.

I'm sorry I do not have the technical expertise to reproduce the posts I have referred to in this reply.

You asked for the questions, I've responded to the ones I know about. I have no wish to find fault with any other forum member, I just seek fair answers to fair questions.

[Shoulin]

Originally Posted by Doubtingthomas

I'm sorry, I had to break off for our evening meal and I see that other forum members have intervened. However, back to your question:

(1) Please see the post by Strawberry No.157 dated 20th July on this thread.
You still have not answered the question. In addition I may add that First Registration Fees and "RFL" or VED (Vehicle Excise Duty), are specifically paid for by a new owner and are not paid for by a dealer, as you, I think, suggest. This will probably also apply to the tank full of fuel. Honda UK probably set a Recommended Retail Price which no doubt includes a PDI, so please, stop trying to pull the wool over our eyes. The majority of forum members have been around long enough to know differently.
(2) Please refer to my post No 904 dated 14th July, 2008, under the thread "handbrake self release(including recall letter)", which you have still not responded to.

I'm sorry I do not have the technical expertise to reproduce the posts I have referred to in this reply.

You asked for the questions, I've responded to the ones I know about. I have no wish to find fault with any other forum member, I just seek fair answers to fair questions.

here here

[NH Dan]

sorry if you misunderstood my post, it was no way intended.

The 'car' is sold to the dealers by Honda for price A

The recommended retail price for that vehicle is price B

The difference between A & B includes, dealership margin, delivery, number plates, tank of fuel, first reg fee, 1 years rfl, pdi and qc checks. The cost of the post delivery valet is borne by the dealership. For any reference to this, please take a look at the pricing guides as printed by honda (and every other manufacturer) which quite clearly state the breakdown of the pricing.

I have no intention to 'pull the wool' over anyones eyes at all, and my apologies if thats how anyone has taken it.

I'm looking back thru the posts that Doubting has referred to so i can reply in turn.

[NH Dan]

Re your first question, I assume you refer to post 151 as 157 was from myself. - I am in no way at liberty to divulge the supply costs of Hondas product in much the same way as any other retailer would with a product that they sell. And referring to Shoulin's remark, Honda UK regularly review this and many other Honda based sites.

[Shoulin]

Originally Posted by NH Dan

sorry if you misunderstood my post, it was no way intended.

The 'car' is sold to the dealers by Honda for price A

The recommended retail price for that vehicle is price B

The difference between A & B includes, dealership margin, delivery, number plates, tank of fuel, first reg fee, 1 years rfl, pdi and qc checks. The cost of the post delivery valet is borne by the dealership. For any reference to this, please take a look at the pricing guides as printed by honda (and every other manufacturer) which quite clearly state the breakdown of the pricing.

I have no intention to 'pull the wool' over anyones eyes at all, and my apologies if thats how anyone has taken it.

I'm looking back thru the posts that Doubting has referred to so i can reply in turn.

The important part of this post is "dealership margin". Care to Share?

And according to my paperwork delivery was £600 which was included in the price I paid, not the dealership.

Also If one car costs £600 to deliver from Swindon, a truck full is expensive! That seems a bit steep. Honda use a private contractor to deliver think their called "on time"? but £600 a car, thats madenss!

[dave525]

Originally Posted by NH Dan

Re your first question, I assume you refer to post 151 as 157 was from myself. - I am in no way at liberty to divulge the supply costs of Hondas product in much the same way as any other retailer would with a product that they sell. And referring to Shoulin's remark, Honda UK regularly review this and many other Honda based sites.

And in my opinion why should you divulge any prices, Honda gives a RRP for the car then if a customer gets a discount on this then all well and good. But I would no more expect you to tell me how much you brought the goods off honda for, the same as I wouldn't expect to go into a shop and ask them how much they got there goods for from the supplier

[NH Dan]

Originally Posted by Shoulin

The important part of this post is "dealership margin". Care to Share?

And according to my paperwork delivery was £600 which was included in the price I paid, not the dealership.

Also If one car costs £600 to deliver from Swindon, a truck full is expensive! That seems a bit steep. Honda use a private contractor to deliver think their called "on time"? but £600 a car, thats madenss!

A) no i dont care to share

B) read my post again. The delivery cost is charged by Honda/contract delivery teams and is in the cost differential between price A and B using my example. To be correct, it actually includes the cost of a tank of fuel, hence the price rising by £40 from August 1st 2008. Take a look at other manufacturers delivery costs too. All between £5-700 and alot of those dont include fuel either.

Have you ever tried hiring an HGV driver, a 11/12 car transporter and fuelling it to deliver vehicles across the UK? Thought not.

Bear in mind that the hire of one driver and a flatbed truck to collect/deliver a car costs in the region of £150 alone.

[HappyMan]

Ok I am coming late to this one so do forgive me

If I understand correctly NH Dan has tried to offer some insight into what actually happens in a dealership and the margins and profits on a car irrespective of anything to do with aftercare. People on here have then gone on to question his comments based on maybe personal experience and probably friendship with people in the trade.

Now, if I may offer a point. Each of us work for a company or own companies. Let's take the fact that we work for a company to start with. If the company we work for doesn't have a profit margin between cost and selling then we don't get paid - simplified I know but bear with me. I am sure that there are people on here who work for different companies within the same industry but if they compared prices, cost etc then the profit margin could be different within the same industry. Why then, can't we accept that might be the case in the car industry?

In my view NH Dan is giving His own opinion on over 10 years experience in the trade and maybe we should try to respect that and get some help from him rather than attacking him on his punctuation .

I fully accept that the car sales industry doesn't have a good name sometimes but when someone comes on here with who has actual knowledge of his dealership and that is essentially what he is talking about plus his industry experience and then we, with our picked up knowledge try to criticise which I think that is unfair.

Why not use NH Dan to get a damn good deal on your next car? Maybe he has something useful to say that is actually true?

[Shoulin]

Originally Posted by NH Dan

A) no i dont care to share

B) read my post again. The delivery cost is charged by Honda/contract delivery teams and is in the cost differential between price A and B using my example. To be correct, it actually includes the cost of a tank of fuel, hence the price rising by £40 from August 1st 2008. Take a look at other manufacturers delivery costs too. All between £5-700 and alot of those dont include fuel either.

Have you ever tried hiring an HGV driver, a 11/12 car transporter and fuelling it to deliver vehicles across the UK? Thought not.

Bear in mind that the hire of one driver and a flatbed truck to collect/deliver a car costs in the region of £150 alone.

Yes I have hired a hgv truck to transport my Rally fleet. It was cost £200, to travel 350 miles. This was bout 11 months ago. I paid for 7 cars and for insurance(insurance made up £100 of the £200)

If the courrier has a contract with car manufacturers?, I would expect them to have "fleet/company insurance" so this will be covered on a yearly basis not per car, and I would assume they pay for the courrier service yearly aswell, not on a sinlge delivery. Therefore I feel that Honda and other manufactures are over exhagerating their costs.
I am not intending to say that Honda or whoever are trying to rip us off, they are a buisness and out to make money. - fair enough

This is no way an attack on NH Dan or anyone who works for Honda (if thats what your implying Happyman) .

And If NH Dan has joined this forum as a Sales exec from his dealership, then why would he not part with info that my be very helpful to people who wish to purhcase a Honda to gain a good deal. After all, isnt this forum here to help people with their Honda's??? from puchase to mods to selling?

Not everyone who joins this forum is going to buy from Newton Honda London so NH Dan is not likley to loose sales,(if thats what he is worried about)?, so his info would be useful people not in the south east of England.

One final point Hapyman - I posted info on here that was given to me by a former dealer principle of a honda franchise. I advised that I couldnt confirm it was true.
NH Dan dismissed my post without explaining why it was incorrect. So I find it difficultly to understand why NH Dan would rubbish my post with out offering information to correct it. Espically, if he has 10 years trade experience. His knowledge should inform not dismiss!

No offence intended NH Dan/HappyMan
Thank you

[HappyMan]

I think it is fair to say that Businesses set a cost towards a certain item and that cost involves the actual cost plus profit so that they make money.

I wasn't implying 'attack' I was merely stating that having dealers on the forum is a good thing and something we can learn about and people we can learn from. The problem is as a general rule we don't trust salesmen, whether they be car salesmen or whatever and I see no problem with asking questions of NH Dan or other salesmen on here but remember he works for a business and there maybe things he and other salesmen are not permitted to say on a public forum and we have to a respect that and understand it.

I think it is great that we can all personally negotiate different deals and get different freebies but like everything else in life someone has to pay in the end. That is life!

Do charges vary from dealer to dealer? - probably. Think of the difference between north and south and salaries

Should we try and negotiate the best deal we can for ourselves? Damn right we should

[Shoulin]

Originally Posted by HappyMan

I think it is fair to say that Businesses set a cost towards a certain item and that cost involves the actual cost plus profit so that they make money.

I wasn't implying 'attack' I was merely stating that having dealers on the forum is a good thing and something we can learn about and people we can learn from. The problem is as a general rule we don't trust salesmen, whether they be car salesmen or whatever and I see no problem with asking questions of NH Dan or other salesmen on here but remember he works for a business and there maybe things he and other salesmen are not permitted to say on a public forum and we have to a respect that and understand it.

I think it is great that we can all personally negotiate different deals and get different freebies but like everything else in life someone has to pay in the end. That is life!

Do charges vary from dealer to dealer? - probably. Think of the difference between north and south and salaries

Should we try and negotiate the best deal we can for ourselves? Damn right we should

Thats a very diplomatic post, and I coundnt agree more. Our little luxuries cost so much these days we should help each other out - is my motto.

So on that note I will sare some valuable info in the general section for all you mountain bike fans(I used to work in the industry). Peace

[Pottsy]

Shoulin,

The gross profit in a new car is normally between 10 and 15%. Out of this comes all the direct costs.

More money is normally made on selling finance, GAP insurance, and dealer fitted accessories.

However, and it is a big however, this is a simplification. Sometimes the manufacturer will dump a pile of cars on you that you have to buy at the price they specify, and you then have to try and sell (often they are undesirable models). The only way the dealer can sell these is to discount heavily. At other times, the manufacturer will offer bonuses, that are paid when a certain number of cars are sold in a period. This alters the buying price, and salesmen are keen to get the numbers up to get the cost price down (increasing commission) and if you are lucky enough to catch the salesman on a day when your sale will cause the bonus to trigger, then expect to get a bargain.

I feel the real reason people get upset is the whole variability of the process. When you buy a Playstation, do you get upset about the profit Sony are making? No - because the price is the same for everyone. When buying a car, there is a fear amongst most people that they are going to be one of those that pays a little more, rather than a little less.

This will always be the case, so either pay RRP, or learn the market. Telling someone how much they earn (when only they know) will never get a good response!

PS I know the Playstation was a bad example, because Sony probably make a loss...

[Shoulin]

Originally Posted by Pottsy

Shoulin,

The gross profit in a new car is normally between 10 and 15%. Out of this comes all the direct costs.

More money is normally made on selling finance, GAP insurance, and dealer fitted accessories.

However, and it is a big however, this is a simplification. Sometimes the manufacturer will dump a pile of cars on you that you have to buy at the price they specify, and you then have to try and sell (often they are undesirable models). The only way the dealer can sell these is to discount heavily. At other times, the manufacturer will offer bonuses, that are paid when a certain number of cars are sold in a period. This alters the buying price, and salesmen are keen to get the numbers up to get the cost price down (increasing commission) and if you are lucky enough to catch the salesman on a day when your sale will cause the bonus to trigger, then expect to get a bargain.

I feel the real reason people get upset is the whole variability of the process. When you buy a Playstation, do you get upset about the profit Sony are making? No - because the price is the same for everyone. When buying a car, there is a fear amongst most people that they are going to be one of those that pays a little more, rather than a little less.

This will always be the case, so either pay RRP, or learn the market. Telling someone how much they earn (when only they know) will never get a good response!

PS I know the Playstation was a bad example, because Sony probably make a loss...

Nicley explained. In all honesty I alreaday knew the majority of that. (not sounding big headed)

I dont believe I was "Telling someone how much they earn (when only they know)" I was simply recalling info that was given to me. I did have a brief career as a sales exec (not for Honda) and I know there are numerous ways of landing a bargin when purchasing a car.
I recall having a 5-6% discount to offer as a sales exec, and this was confirmed by my dealer with my pruchase, as I was a pushy b***er.

I never pay the RRP for anything if i can help it. I try to do as much homework before making a purchase anything over £200 to see whats the best price, from clothing to electric even to my holidays, like most people.

And my current employment has shown me the general public pay far to much, and the RRP is more like a guide of the max you will pay.

PS isnt a bad example, I see what you mean. I doubt that Sony make a loss, otherwise they wouldnt sell them. I would assume that Sony have a cost to make, then add profit to that, and then sell the console to the distributors or outlets for a cost to sell (rrP). so they've alreaday made their money before one customer gets their ps.
I bought a PS3 5 months ago for my sister in law. Shes 12. PS3 package offered was PS3 60gb-assassins's creed, and spider man3 dvd(blu ray).
RRP was 299.99 I paid £215, took 2 trips in the same day, just to play the local shops off against each other, went on a Monday at 4.30pm, just for good timing effect.

Theres a chappy on TV called Dom littlewood, hes got a programme called "dont get done, get dom" its on in the daytime but I record it. Hes my hero(lol). If anyone get a chance to watch it, tune in, he always nabs a bargin.

gone off the subject a bit, - sorry

[strawberry]

Originally Posted by Mr JP

Nooo surely NH Dan's seniors don't audit his contributions to this forum do they Dan?

Oh go on tell us, if the figures are that low I'll donate a few quid to your dealership

Yeah ,I`ll come in and buy a cup of coffee to support you Dan ,how `bout it ...

[Doubtingthomas]

NH Dan, Shoulin, HappyMan and Pottsy.

Many thanks for your latest posts above. I regard 'sales' as a very emotive subject - all part of life's rich tapestry no doubt. I say no more.

[Holdcroft_Honda]

Originally Posted by Mr JP

Nooo surely NH Dan's seniors don't audit his contributions to this forum do they Dan?

Probably not, but Honda UK do. I'd imagine Dan would be in seriously hot water should he decide to publish any sort of figures relating to profit margins.

Gaz

[NH Dan]

Originally Posted by Holdcroft_Honda

Probably not, but Honda UK do. I'd imagine Dan would be in seriously hot water should he decide to publish any sort of figures relating to profit margins.

Gaz

Nuff said.

[luckie]

I got 3k eur discount for choosing a car produced in 2007 (bought in 200 + genuine mats, key ring, cap, a civic model for my kid.