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| This thread is about: What is your car worth?, it's in Buying, Dealers and Servicing at the Honda Civic forum Civinfo; Interesting comments - thanks. I know when I bought mine I went to 2 dealers for quotes. The first dealer offered what I considered to ... | ||
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#61 (permalink) |
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Krem de la Krem
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Interesting comments - thanks.
I know when I bought mine I went to 2 dealers for quotes. The first dealer offered what I considered to be a very poor deal on my 2004 Lexus IS200 SE Auto. Also the Civic quote was almost RRP and they wouldn't budge. The dealer I eventually bought from paid £750 more for the Lexus and gave me a £1000 discount on the RRP, plus mats, so it was no contest. I assume therefore that your £180(ish) is by offering a healthy discount off the RRP? I notice that 'Drive the Deal' prices in Auto Express reckon that they can negotiate almost £1400 off the Civic RRP ! |
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#62 (permalink) | |
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Newton Honda
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#65 (permalink) | |
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Newton Honda
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Now now treacle. The thread started about using Glass's guide to get a valuation of ones car. It then drifted to pricing differentials between part exing and buying another car. In the midst of the thread New cars were mentioned which is when i mentioned the profit level on the deal doen earlier in the week. You assumed it was a used car when in fact i stated twice it was a new car. Everyone else seems to have got the jist of it. I dont need to keep up *pokes tongue out* you alright back there??? |
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#66 (permalink) | |
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Supporter
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Of course I assumed at first you were talking about a used car as that was what we were talking about at the time, you know how dealers make their fortunes buying in low and selling high. Anyway havent you got some customers to go an rip off today |
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#67 (permalink) |
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Newton Honda
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touche.
no. I sold a used jazz first thing, made my 5 grand profit and am just rolling around in the used 50's as I type. oh the life..... |
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#70 (permalink) |
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Supporter
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if you mean after discounts, freebies thrown in etc then maybe on some instances this would be the margin but in reality most deals are not squeezed as hard and dealers make a lot more than this figure, I know this for certain.
I wouldn't say that £180 is the average profit on new cars sold in one month for instance. |
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#71 (permalink) | |
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Newton Honda
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#72 (permalink) |
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Super Moderator
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Let´s make sure we do not confuse gross margin and profit.
Profit is of course much lower than gross margin in many businesses. |
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#73 (permalink) |
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Supporter
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Yeah, best friend is a Salesman at Honda though, and I know a lot of salesman through my Dad being in the trade for 30 years.
Like I said if you are saying there is £180ish profit for the dealer after all is said and done including paying staff, bonuses to you guys, taxing and registering cars, and absolutely everything that goes into running the franchise then fair enough, BUT it is misleading to suggest that profit on the car itself is £180 to lead people into thinking that that's the mark up. Perhaps lying is a strong way of putting it but your certainly being very economical with the truth - or at least if your manager is telling you that's all is made they are shafting you on your commission percentage. If you still want to beg to differ, why not be brave and scan in and post a copy of a consignment value invoice perhaps? Last edited by Mr JP; 5th July 2008 at 13:31. |
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#74 (permalink) | |
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Newton Honda
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For you to accuse me of being economical with the truth is actually quite offensive. Bearing in mind I know the margins available on the cars I sell, what margin I have to work with when constructing a deal etc etc. |
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#75 (permalink) |
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selling
But as owners we always lose as thats the name of the game I guess stealer has to feed his kids and also pay his mortgage so on and so on the list is endless lennie |
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#77 (permalink) |
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so I guess my deal was'nt to bad but then I saw what my civic was up for just under 12 grand some profit that ..Now I know where the name STEALERS ORIGINATED
Lennie |
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#78 (permalink) |
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Administrator
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Politely please folks.
May I suggest to anyone that thinks that running a franchise dealership is a way to make good money, simply sign the franchise document, rent a premises (in accordance with the franchise) and start raking it in. And no complaining when someone else sets the cost price, the same person sets the selling price, that same person gives you the stock you don't want, and then laughs at you when you complain. It's not nice. |
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Thanks to Pottsy from:
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#79 (permalink) | |
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#80 (permalink) |
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[ Drinks with Baboons ]
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NH Dan and Mr JP (and perhaps others) seem to totally confuse the terms 'Mark-up' and 'Profit' ...
To many people, they are one and the same, but they are NOT ... 'Mark-up' is the difference betwen the Net buy-in price (to Honda etc.) and the Gross cost (including all the dealers's on-costs) ... 'Profit' is simply the difference between the Gross cost and the eventual Sales price ... And yes, I'm quite prepared to believe that any dealer - given today's economic situation (at least, in the UK) - will sell any car that is in stock, as long as there is some Profit in the deal ! ... |
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