Dealers "Loyalty" offer from Honda UK

Marlburian · 18th February 2012, 18:41

Just had a "Thank you for your loyalty" letter from my local Honda dealer saying that Honda UK had asked it to contact me regarding my existing vehicle. "If you no longer own this vehicle but would be interested to see if you still qualify for the benefit of this reward, please give me a call."

Anyone else had such a letter? It may be a coincidence, but my car is three years old on the 29th and the dealer has just MOT'd and serviced it - and of course there's a new model just out.

"Why don't you ring the dealer and find out more," you ask, and I may do so next week. But I'm seldom impressed by clever marketing wheezes and would like to go into any conversation with some prior knowledge.

Marlburian

steve fox · 18th February 2012, 19:11

Yes - I had a letter from Lookers in Nottingham a couple or so weeks ago stating that if I were to contact their sales manager, there might be something of interest to me. I shredded it!

Alsone · 19th February 2012, 10:57

Maybe initial orders are dissapointing if they're making offers this early in.

robbo51 · 19th February 2012, 12:14

Dealers are on their knees..They will try anything to get in the punters.
Youre not a special customer at all
Just someone who MAY be interested in buying another because you already have one

Mugged Off · 19th February 2012, 14:52

Quote:

Originally Posted by Alsone

Maybe initial orders are dissapointing if they're making offers this early in.

I'm not surprised, the new model is ugly.

Coldwarkid · 19th February 2012, 17:41

Standard Marketing ploy.

dean2281 · 13th March 2012, 14:20

I just gone one too. But the wording was even more obscure - it reads:

Dean Mr (me)

GOOD NEWS...!!! (in large font)

Our Director, Mr (XYZ), has asked me to contact you regarding some good news about your existing vehicle.

Could you please call me on (telephone number) quoting reference GN-(ABCD) for further information.

*THIS IS NOT A CIRCULAR: YOU ARE A NOMINATED CUSTOMER REQUESTED BY HONDA UK FROM OUR EXISTING RECORDS.

-

I could barely contain my excitement as I leaped out of bed this morning and rushed to the phone to call them up as soon as the opened to asked to be removed from the mailing list.

I work for a company who values the brand more than anything we sell - its hard to believe that "honda the power of dreams" would endorse this tacky advertising technique against the brand.

-Dean

andrewuk · 13th March 2012, 14:34

I had a similar letter from my dealer too. I didn't really mind though, I'm always after scrap paper to write my Tesco shopping list on

Marlburian · 13th March 2012, 18:01

A friend of mine with another Honda model got the "loyalty" letter and rang up the sales manager, who told him that a new version was coming out this autumn and would he like to take the opportunity to buy a new example of what he had already before then. My friend was underwhelmed.

Marlburian

18th February 2012, 18:41	#1 (permalink)
Marlburian Join Date: 5th March 2009 Location: UK Posts: 110 Thanks given: 0 Thanked 6 Times in 5 Posts iTrader: (0)	"Loyalty" offer from Honda UK Just had a "Thank you for your loyalty" letter from my local Honda dealer saying that Honda UK had asked it to contact me regarding my existing vehicle. "If you no longer own this vehicle but would be interested to see if you still qualify for the benefit of this reward, please give me a call." Anyone else had such a letter? It may be a coincidence, but my car is three years old on the 29th and the dealer has just MOT'd and serviced it - and of course there's a new model just out. "Why don't you ring the dealer and find out more," you ask, and I may do so next week. But I'm seldom impressed by clever marketing wheezes and would like to go into any conversation with some prior knowledge. Marlburian Last edited by Marlburian; 19th February 2012 at 18:04.

13th March 2012, 14:20	#7 (permalink)
dean2281 Car: 2006 1.8 EX, Black Join Date: 24th August 2009 Location: London, UK Posts: 3 Thanks given: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Bad for the brand I just gone one too. But the wording was even more obscure - it reads: Dean Mr (me) GOOD NEWS...!!! (in large font) Our Director, Mr (XYZ), has asked me to contact you regarding some good news about your existing vehicle. Could you please call me on (telephone number) quoting reference GN-(ABCD) for further information. *THIS IS NOT A CIRCULAR: YOU ARE A NOMINATED CUSTOMER REQUESTED BY HONDA UK FROM OUR EXISTING RECORDS. - I could barely contain my excitement as I leaped out of bed this morning and rushed to the phone to call them up as soon as the opened to asked to be removed from the mailing list. I work for a company who values the brand more than anything we sell - its hard to believe that "honda the power of dreams" would endorse this tacky advertising technique against the brand. -Dean

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18th February 2012, 19:11	#2 (permalink)
steve fox Supporter Car: 2008 2.2 SE Blueish Silver Join Date: 5th June 2009 Location: Bingham, South Notts Posts: 602 Thanks given: 3 Thanked 43 Times in 39 Posts iTrader: (1)	Yes - I had a letter from Lookers in Nottingham a couple or so weeks ago stating that if I were to contact their sales manager, there might be something of interest to me. I shredded it!

19th February 2012, 10:57	#3 (permalink)
Alsone Supporter Car: 2008 1.8 GT Type S Join Date: 14th May 2010 Location: Yorkshire Posts: 1,526 Thanks given: 48 Thanked 90 Times in 86 Posts iTrader: (2)	Maybe initial orders are dissapointing if they're making offers this early in.

19th February 2012, 12:14	#4 (permalink)
robbo51 Civinfo Trader Join Date: 1st July 2007 Location: Bingley, West Yorks Posts: 15,418 Thanks given: 1,100 Thanked 1,477 Times in 1,361 Posts iTrader: (8)	Dealers are on their knees..They will try anything to get in the punters. Youre not a special customer at all Just someone who MAY be interested in buying another because you already have one

19th February 2012, 17:41	#6 (permalink)
Coldwarkid Supporter Join Date: 5th February 2008 Location: A van down by the river Posts: 993 Thanks given: 49 Thanked 59 Times in 44 Posts iTrader: (4)	Standard Marketing ploy.

13th March 2012, 14:34	#8 (permalink)
andrewuk Car: 2007 2.2 CTDI Sport Join Date: 27th January 2007 Location: Surrey Posts: 190 Thanks given: 6 Thanked 9 Times in 9 Posts iTrader: (0)	I had a similar letter from my dealer too. I didn't really mind though, I'm always after scrap paper to write my Tesco shopping list on

13th March 2012, 18:01	#9 (permalink)
Marlburian Thread starter Join Date: 5th March 2009 Location: UK Posts: 110 Thanks given: 0 Thanked 6 Times in 5 Posts iTrader: (0)	A friend of mine with another Honda model got the "loyalty" letter and rang up the sales manager, who told him that a new version was coming out this autumn and would he like to take the opportunity to buy a new example of what he had already before then. My friend was underwhelmed. Marlburian