Civic Advert

romatic · 2nd July 2007, 15:28

Clever though the advert for the new Civic is, I find it intensely annoying. Does it really advertise the car? I don't think so. Nobody has bought a Civic on the strength of that advert, I wager. Honda UK would be better to have the Civic on camera the whole time. The radical futuristic looks of the car alone would sell. What do other members think?

okehciv · 2nd July 2007, 15:48

Must admit I'm with you, thought the advert was great but had no idea of the good looks of the car. Wasn't till months later that I stumbled upon one whilst browsing round a few forecourts in fact I had dismissed it once thinking it was 2 doors !!!!

FWH · 2nd July 2007, 16:08

Which advert are we talking about?

Obo · 2nd July 2007, 16:14

Nope it's rubbish more like look how clever we are at making adverts than the actual car which is hardly shown

czechplastik · 2nd July 2007, 19:48

Quote:

Originally Posted by FWH

Which advert are we talking about?

Yup I'm lost too...

FWH · 2nd July 2007, 19:50

The one in Sweden was a NHB Civic driving through an empty city with a Marilyn Manson soundtrack (Tainted Love). I´ve seen it on YouTube at some point but couldn´t find it now.

In the UK there is one with a choir making car noises.

domingo · 2nd July 2007, 19:54

Yeah, it doesn't really show off the Civic very well. I think Honda are relying on the car itself (on the road) to do the talking, the ad itself is kinda mysterious don't you think? Leaving you and potential Honda Civic owners wanting more? Like you said its a clever ad.....

FWH · 2nd July 2007, 20:01

Is this the one the poll is regarding: ?????

domingo · 2nd July 2007, 20:26

Yeah, thats the only one I've seen do I guess its the one this thread was started about. But Woah! Thats clearly the full version, quite cool but at 2 mins 10secs that'll never be on Tv, the one ive seen lasted about 25secs!

Anthony · 2nd July 2007, 20:27

Compared with most of the other car ads, which are invariably designed to be a bit quirky but nevertheless 'samey' or, imply you're sure to get a shag if only you buy the particular model, I did think the Honda Civic one made you stop and look/think a bit.

So I guess you can put me in the "...well I liked it" camp.

Anthony.

CopyCatz · 2nd July 2007, 20:40

http://www.honda.nl/content/automobi...dia_video.html

Click "civic tv spot" near the bottom. I'm glad we had the cool ad here

One of the major factors that I based purchase on. Oh and the most played mp3 in my civic.

FWH · 2nd July 2007, 20:44

Yes, thats the one we had too!

Definatly an important part of my decision too..

domingo · 2nd July 2007, 21:20

Nice one Copcatz! That advert was ******* great!!! Can see why it affected your decision. Miles better than the UK one. Glad I saw it. Cheers

WoolyCiv · 2nd July 2007, 21:31

I had bought my Civ before seeing the advert on tv, but I remember turning to Mrs WoolyCiv and saying that if I had seen the advert first, I wouldn't even have gone to look at one.
I thought it was one of the cruddiest ads on tv, unlke the renault, VW, Audi, Merc - oh just about all the other car ads.

romatic · 2nd July 2007, 21:37

Quote:

Originally Posted by FWH

Is this the one the poll is regarding: ?????

Yes, that's the one. And now I've seen the Swedish advert, I much prefer that one to the British effort.

pcr · 2nd July 2007, 21:41

I don't think these car adverts are selling you a car, there selling you a dream, the reality is somewhat different.

romatic · 2nd July 2007, 21:43

Quote:

Originally Posted by CopyCatz

http://www.honda.nl/content/automobi...dia_video.html

Click "civic tv spot" near the bottom. I'm glad we had the cool ad here

One of the major factors that I based purchase on. Oh and the most played mp3 in my civic.

Now THAT'S the advert that does our wonderful car justice. That's ME driving that car (with a little bit of imagination, or hyperbole even).

FWH · 2nd July 2007, 21:48

Obviously, a better ad (the Marilyn Manson one) is required in the rest of Europe if we are expected to buy a UK built car!

WoolyCiv · 2nd July 2007, 21:56

Quote:

Originally Posted by FWH

Obviously, a better ad (the Marilyn Manson one) is required in the rest of Europe if we are expected to buy a UK built car!

AGH that hurts

Skippy · 2nd July 2007, 22:38

I'm not sure the 'racey' one could be shown in the UK. If I recall, you're not allowed to advertise a car on the premise that it goes quickly. It could be argued that that ad does.

Generally I think Honda ads are good. The Choir one is clever, but could do with some more of the car in view. I don't think the Civic needs advertising now...

View Poll Results: Do you like the advert for the new Civic?
Yes	34	59.65%
No	23	40.35%
Voters: 57. You may not vote on this poll \| Withdraw Vote

2nd July 2007, 15:28	#1 (permalink)
romatic Supporter Locking Wheelnut Join Date: 30th March 2007 Location: Glasgow Posts: 133 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Civic Advert Clever though the advert for the new Civic is, I find it intensely annoying. Does it really advertise the car? I don't think so. Nobody has bought a Civic on the strength of that advert, I wager. Honda UK would be better to have the Civic on camera the whole time. The radical futuristic looks of the car alone would sell. What do other members think?

2nd July 2007, 19:50	#6 (permalink)
FWH Super Moderator Civinfo master Join Date: 3rd June 2007 Location: Sweden Posts: 5,362 Thanks: 9 Thanked 48 Times in 43 Posts iTrader: (0)	The one in Sweden was a NHB Civic driving through an empty city with a Marilyn Manson soundtrack (Tainted Love). I´ve seen it on YouTube at some point but couldn´t find it now. In the UK there is one with a choir making car noises. Last edited by FWH; 2nd July 2007 at 19:54.

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This thread is about: Civic Advert, it's in General Discussion at the Honda Civic forum Civinfo; Clever though the advert for the new Civic is, I find it intensely annoying. Does it really advertise the car? I don't think so. Nobody ...

2nd July 2007, 15:48	#2 (permalink)
okehciv Supporter Magic Rear Seat Join Date: 21st January 2007 Location: shaw gtr manchester Posts: 952 Thanks: 5 Thanked 5 Times in 5 Posts iTrader: (0)	Must admit I'm with you, thought the advert was great but had no idea of the good looks of the car. Wasn't till months later that I stumbled upon one whilst browsing round a few forecourts in fact I had dismissed it once thinking it was 2 doors !!!!

2nd July 2007, 16:08	#3 (permalink)
FWH Super Moderator Civinfo master Join Date: 3rd June 2007 Location: Sweden Posts: 5,362 Thanks: 9 Thanked 48 Times in 43 Posts iTrader: (0)	Which advert are we talking about?

2nd July 2007, 16:14	#4 (permalink)
Obo Rusty Nut! Magic Rear Seat Join Date: 15th March 2007 Location: Weston-super-Mare Posts: 615 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Nope it's rubbish more like look how clever we are at making adverts than the actual car which is hardly shown

2nd July 2007, 19:54	#7 (permalink)
domingo Supporter Wheelnut Join Date: 24th June 2007 Location: Camberley Posts: 66 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Yeah, it doesn't really show off the Civic very well. I think Honda are relying on the car itself (on the road) to do the talking, the ad itself is kinda mysterious don't you think? Leaving you and potential Honda Civic owners wanting more? Like you said its a clever ad.....

2nd July 2007, 20:01	#8 (permalink)
FWH Super Moderator Civinfo master Join Date: 3rd June 2007 Location: Sweden Posts: 5,362 Thanks: 9 Thanked 48 Times in 43 Posts iTrader: (0)	Is this the one the poll is regarding: ?????

2nd July 2007, 20:26	#9 (permalink)
domingo Supporter Wheelnut Join Date: 24th June 2007 Location: Camberley Posts: 66 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Yeah, thats the only one I've seen do I guess its the one this thread was started about. But Woah! Thats clearly the full version, quite cool but at 2 mins 10secs that'll never be on Tv, the one ive seen lasted about 25secs!

2nd July 2007, 20:27	#10 (permalink)
Anthony Harris Tweed Locking Wheelnut Join Date: 20th May 2007 Location: Buckingham, UK Posts: 159 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Compared with most of the other car ads, which are invariably designed to be a bit quirky but nevertheless 'samey' or, imply you're sure to get a shag if only you buy the particular model, I did think the Honda Civic one made you stop and look/think a bit. So I guess you can put me in the "...well I liked it" camp. Anthony.

2nd July 2007, 20:40	#11 (permalink)
CopyCatz Wheelnut Join Date: 2nd March 2007 Location: Tilburg, the Netherlands Posts: 53 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	http://www.honda.nl/content/automobi...dia_video.html Click "civic tv spot" near the bottom. I'm glad we had the cool ad here One of the major factors that I based purchase on. Oh and the most played mp3 in my civic.

2nd July 2007, 20:44	#12 (permalink)
FWH Super Moderator Civinfo master Join Date: 3rd June 2007 Location: Sweden Posts: 5,362 Thanks: 9 Thanked 48 Times in 43 Posts iTrader: (0)	Yes, thats the one we had too! Definatly an important part of my decision too..

2nd July 2007, 21:20	#13 (permalink)
domingo Supporter Wheelnut Join Date: 24th June 2007 Location: Camberley Posts: 66 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	Nice one Copcatz! That advert was ******* great!!! Can see why it affected your decision. Miles better than the UK one. Glad I saw it. Cheers

2nd July 2007, 21:31	#14 (permalink)
WoolyCiv 12th June 2006 1.8EX Rocketship door handle Join Date: 28th May 2006 Location: Lancashire Posts: 1,118 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	I had bought my Civ before seeing the advert on tv, but I remember turning to Mrs WoolyCiv and saying that if I had seen the advert first, I wouldn't even have gone to look at one. I thought it was one of the cruddiest ads on tv, unlke the renault, VW, Audi, Merc - oh just about all the other car ads.

2nd July 2007, 21:41	#16 (permalink)
pcr Magic Rear Seat Join Date: 5th September 2006 Location: Shropshire Posts: 848 Thanks: 0 Thanked 1 Time in 1 Post iTrader: (0)	I don't think these car adverts are selling you a car, there selling you a dream, the reality is somewhat different.

2nd July 2007, 21:48	#18 (permalink)
FWH Super Moderator Civinfo master Join Date: 3rd June 2007 Location: Sweden Posts: 5,362 Thanks: 9 Thanked 48 Times in 43 Posts iTrader: (0)	Obviously, a better ad (the Marilyn Manson one) is required in the rest of Europe if we are expected to buy a UK built car!

2nd July 2007, 22:38	#20 (permalink)
Skippy Wheelnut Join Date: 27th April 2007 Location: Midlands Posts: 82 Thanks: 0 Thanked 0 Times in 0 Posts iTrader: (0)	I'm not sure the 'racey' one could be shown in the UK. If I recall, you're not allowed to advertise a car on the premise that it goes quickly. It could be argued that that ad does. Generally I think Honda ads are good. The Choir one is clever, but could do with some more of the car in view. I don't think the Civic needs advertising now...