Honda Civic Ousts Ford F-series as Top Selling Model in May

[Honda News Feed]

The sun rises in the east, taxes come due in April, and, for the better part of two decades at least, Ford’s F-series pickup trucks have been the best selling vehicles in America. One of these fundamentals got axed yesterday, as the Ford F-150 ended its 17-year hold on the top spot in U.S. auto sales.
Most automakers released their preliminary sales figures for the month of May yesterday, revealing 42,973 F-series trucks sold. That number put Ford a distant fifth in total sales, losing out by nearly 10,000 units to the new sales champ, the Honda Civic. Honda moved 53,299 Civics in May (an all-time record for the car) followed closely by the 52,826 Toyota Corollas sold. Toyota and Honda also laid claim to the third and fourth place spots, with Camry selling to the tune of 51,291 cars and Accord good for 43,728.
Ford group vice president for marketing, Jim Farley, called May a “watershed month” for the F-series, but admitted that the sales results were, “not surprising, given the fuel price.” Ford has already announced new pricing incentives for all 2008 F-series trucks, which start at $17,900 for a base F-150.
+ Automotive News: Ford F series loses title as top-selling vehicle in May (subscription required)
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